From virtual spaces, experiences, and try-ons to cryptocurrency and NFTs, brands are diving into the Wild West of the metaverse. All brands of every background are experimenting with new offerings for consumers. But how can brands get started in this novel digital world? This panel discussion will provide brands with insights and trends into the key components of the metaverse and outline how brands can experiment, test and measure what types of engagement best suit them and their consumers and how this migrates into their packaging. From the phygital unboxing experiences (using metaverse tools to enhance these experiences and bring packaging alive to the Metaverse tie-ins related to packaging/products (NFTs, etc., that take design cues from packaging).