MakeUp in World

2024 February, 14 & 15

LA Convention Center

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Best Practices for Developing Packaging in a Fast-Moving Environment

Friday 17 February

This session will address the 4-stage process for package development process (Concept, Feasibility, Development, & Execution), common pain points brands face, and solutions and best practices. to overcome the challenges of selecting and developing packaging for upcoming brands that may not necessarily have the leverage, resources, time, or budget to develop custom packaging.

Robert BULLA

Director of Engineering & Innovation

APC Packaging

Jessica Abrams

Executive Director/Head of Product Development

Summer Fridays

John Morgan

Director, Packaging Engineering