MakeUp in World

2024 February, 14 & 15

LA Convention Center

Badge Request


Empowering Creativity: How Danessa Myricks disrupted beauty

Friday 17 February

An interview of Danessa Myricks, Owner of Danessa Myricks Beauty by Leila Rochet, Chief Inspiration Officer at Cosmetics Inspiration & Creation.

Danessa Myricks is one of the stand-out brands to have emerged in recent years, meeting the moment with creativity and inclusivity at its core.

The makeup category has seen huge changes, most notably with the rising influence of social media and the behavioral shifts driven by the pandemic. Today’s consumers are on a quest for greater individuality, and brands are charged with helping them express their desire for freedom and unleash their creativity. With the motto “beauty for all”, Danessa has successfully broken boundaries and built a world of beauty for people of all races, ages, and genders, and turned her powerful ethos into business success.

This conference will be a unique opportunity to learn more about Danessa’s path to success, the challenges she has had to face, and her vision for the future.

Danessa Myricks

Makeup Artist • Photographer • Creator

Danessa Myricks Beauty

Leila Rochet

Chief Inspiration Officer

Cosmetics Inspiration & Creation