MakeUp in World

2024 February, 14 & 15

LA Convention Center

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How to become a million $ brand

Thursday 16 February

The beauty world is crowded, but that doesn’t mean you can’t stand out.

At this workshop, you’ll learn how to become a million-dollar brand and how to successfully initiate and navigate growth in your business.

You’ll hear from brands at different stages to understand the strategy and learnings of the brand journey so far. What can you learn from their approach and advice when building a successful brand in a saturated market?

Sessions include:

• From the supply chain to marketing strategies, this panel will explore innovative IRL and digital methods that elevate your brand’s omnichannel strategy so you can reach customers where they are and grow your brand

• Marketing strategy

• How to scale your brand

• Be an active founder

• What to look for in an investor

Kristy Mcinnis

Influencer, blogger and founder


Ana Allen

Beauty Expert / Consultant

ID Brand Architect Lab

Alexandra Klea


Alexandra Organic

Ewelina Aiossa

Co-founder & CMO

Clinical Skin

Leah Vairo

Co Founder and Vice President

Darya Hope

Dia Foley


Community Sixty-Six