MakeUp in World

2024 February, 14 & 15

LA Convention Center

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Ingredient Trends: From Tried and True to Hot and New

Friday 17 February

Hear from experts on the “hero” ingredients in the industry – those tried-and-true formulations and materials that have proven efficacy time and again. Some ingredients trends are old, some are new, and some may just be a flash in the pan. We’ll look at how hero ingredients along with the hottest ingredient trends are shaping the future of beauty. Gain insights from some of the best and brightest cosmetic scientists in the industry to take your formulations to the next level.

Kenton Hipsher

Associate Director of Sales | North America


Mallory McMahon

Sr. Director, Research & Innovation and Beauty Product Development

The Honest Company

Hayley Hoffman

CEO and Founder

Dandi Day

Valerie George

President & Chief Creator

Simply Formulas