MakeUp in World

2024 February, 14 & 15

LA Convention Center

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Innovation Conversation: How Suppliers and Manufacturers Dream Up, Discover, and Define What’s New in Beauty

Thursday 16 February

Cosmetics and personal care brands need to get creative, do the research, and take action to develop meaningful, inspiring, and valuable product solutions. In this roundtable discussion, industry thought leader Deanna Utroske will speak with suppliers and manufacturers that support brands to do just that! We’ll explore what beauty industry innovation really means; discuss examples of innovation in action; and explore best practices for bringing ‘newness with purpose’ to market. Don’t miss this Innovation Conversation!

Moderator : Deanna Utroske

Deanna Utroske

Beauty Industry Media Consultant

George Rivera


Kolmar USA

Gaëlle ANDRE

EVP R&D, Innovation and Technologies

MS Beautilab

Emanuele Mazzei


Lumson USA

Anisa Telwar Kaicker

Founder and CEO

Anisa International

Aline Roland

Marketing Director

Albéa Cosmetics & Fragrance