MakeUp in World

2023 February, 16 & 17

From 9am to 5pm - LA Convention Center

Badge Request
Exhibit

Conference

The Future of Social Media

Friday 17 February
11:00

Social media trends and the platforms where they come to life are constantly evolving. BeReal is the newest social media darling while mainstream platforms META (nee Facebook), Instagram and Snapchat lost appeal with consumers.TikTok and YouTube serve as the new “go to” search engines and DIY tutorials for Gen Z’s and Millennials. Where can brands get the best engagement these days and what type of content resonates best? Are collabs and affiliate deals getting results as they did and how do influencers view brand partnerships these days? What do content creators who make a living out of social media see trending and what are their insights on today’s landscape?

Jessica Alford

Influencer

@themakingsofjmarie

Daniela Ciocan

Founder

Access Beauty Insiders

Julissa Bermudez

Founder

República Skin

Liz Kennedy

Founder & President

Beauty Magnet