MakeUp in World

2024 February, 14 & 15

LA Convention Center

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Deanna Utroske

Deanna Utroske

Beauty Industry Media Consultant

Deanna Utroske is one of the most well-respected critical thinkers in the cosmetics and personal care industry today.

Her work as a public speaker, beauty business commentator, and trade media editor covers topics spanning ingredients, formulation strategy, product innovation, and packaging design as well as key trends driving the cosmetics and personal care industry forward, like green chemistry, industry entrepreneurship, and more.

As a consultant, Deanna develops business content for ingredient companies, product manufacturers, and other supply-side businesses, helping them grow in key B2B markets. She is the former Editor of Cosmetics Design and now frequently contributes to global trade media publications and insight platforms. You can discover more about Deanna’s work supporting the cosmetics and personal care industry and subscribe to her Beauty Insights newsletter at