MakeUp in World

2024 February, 14 & 15

LA Convention Center

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Hayley Hoffman

hayley hoffman

Dandi Day

CEO and Founder

Hayley Hoffman contributes a 360 degrees outlook to the Beauty Industry with a 20-year span of hands-on experience from concept to consumer. She is an ingredient storyteller, thought leader, and B2B influencer with a vision to create a conscious community within the Beauty Industry.  Currently, her expertise focuses on sustainability, ingredient highlights, innovation, and community to align with the United Nations Sustainable Development Goals.  Her daily mission is to connect brands with service providers and ingredient manufacturers doing good for people and the planet to create change one product at a time.  Hayley is a sustainability visionary with a strong belief that together the Beauty Industry community can be the solution to create positive change for the well-being of people and the planet, one day at a time.