MakeUp in World

2024 February, 14 & 15

LA Convention Center

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Jessica Abrams


Summer Fridays

Executive Director/Head of Product Development

Ms. Abrams is currently the head of product development for the LA-based entrepreneurial skincare brand, Summer Fridays. She is responsible for ensuring product viability and profitability, creating efficiencies, and overseeing the development process from ideation through execution.

Previously, Ms. Abrams was the Executive Director of Sustainable Development for Shiseido Americas. She drove Shiseido’s sustainability efforts for all brands in the America’s region, leveraging her expertise in product and package sustainability.

In her prior role at Shiseido Americas, Ms. Abrams was the Executive Director of Product Development at the Global Makeup Center of Excellence. She worked across all makeup brands in the portfolio to cultivate innovation, focusing heavily on the mascara category. She drove speed-to-market initiatives, located and created state-of-the art packaging and formulas, and managed packaging design and development for the Shiseido brand in partnership with headquarters in Tokyo.

Prior, Ms. Abrams served as the Head of Product Development at Dr. Dennis Gross Skincare™, a pioneering clinical skincare company. Ms. Abrams worked closely with the brand’s founders, spearheading R&D and managing the new product development process from concept to counter. Previously, she was responsible for overseeing packaging design and development, global product compliance, and regulatory affairs.

Ms. Abrams began her professional career as a New Business Advisor at hair care manufacturer Bumble and bumble. Later, she was promoted to Counter Manager at Bb.StylingBar, an experimental venture of Bumble and bumble, which extended their presence into Bloomingdale’s 59th Street as an innovative dry hairstyling bar.

Ms. Abrams graduated from The George Washington University with a Bachelor of Arts degree in Psychology. She spent a semester abroad in Rome, Italy and has studied Italian and French.

She completed her master’s degree with honors at the Fashion Institute of Technology and served as the president of the FIT Alumni Association from 2017 – 2019. Ms. Abrams sits on the advisory board for Beauty Packaging magazine. She was also an advisor and speaker for GCI/C&T’s Beauty Accelerate product development conference in 2019.