MakeUp in World

2024 February, 14 & 15

LA Convention Center

Badge Request

Kelly Coller

Kelly Coller

Haus Labs by Lady Gaga


Kelly Coller is the Chief Marketing Officer at Haus Labs by Lady Gaga and has been a critical partner in rebuilding the brand (under Founder Lady Gaga’s vision) and leading its retail expansion. Coller rebuilt three departments within Haus and is part of the powerhouse team responsible for the highly successful, best selling, reimagined Haus Labs – from brand DNA and strategy to positioning, product marketing, storytelling, viral campaigns including TikTok, and more. Prior, Coller drove unprecedented global growth and expansion for celebrity/beauty startups including previous leadership roles at LVMH/Kendo (Kat Von D Beauty) – L‘Oreal and Sephora (Sephora Originals). Coller is recognized as the secret weapon behind Top 10 global makeup / founder brands and offers a unique lens – leading and developing breakthrough brands, firsts, and fan frenzy.