MakeUp in World

2024 February, 14 & 15

LA Convention Center

Badge Request

Valerie George


Simply Formulas

President & Chief Creator

Valerie George is President & Chief Creator at Simply Formulas.  An award-winning cosmetic chemist, science communicator, educator, leader, and avid proponent of transparency in the beauty industry, she most recently worked on the latest research in hair color and hair care at a leading salon professional brand based in Los Angeles, CA.   Valerie is currently a national board member of the national Society of Cosmetic Chemists (SCC) and has also served as Chair of their Committee on Scientific Affairs, two terms as Chair of the SCC California Chapter, recipient of the Chapter Merit Award, and recipient of the Chapter Best Speaker Award.  With more than a decade of beauty industry experience, she is a contributing editor at Happi, and the co-host of The Beauty Brains podcast.  You can find Valerie on Instagram or LinkedIn.