MakeUp in World

2024 February, 14 & 15

LA Convention Center

Badge Request

Victor Casale


Pact Collective


Victor began his career as Chief Chemist and Managing Director at MAC Cosmetics, Ltd. from the brand’s inception in 1984. At MAC he gained a reputation as a world-renowned product innovator known for formulating industry icons such as Studio Fix and a portfolio of pro-quality products used by make-up artists worldwide.

In 2000, Victor co-founded Cover FX and supported the development of the brand as Chief Innovation Officer where he was an early pioneer in the vegan and clean beauty movement and created products free from irritants and ingredients that could be potentially harmful.

In 2021, Victor and a team of industry veterans co-founded MOB Beauty with a mission to offer pro-quality, clean and vegan color cosmetics in refillable and sustainable packaging solutions. Victor currently serves as the CEO of MOB Beauty.

In addition to his work with MOB, Victor also co-founded Pure Culture Beauty in 2020, a next generation personalized skin care brand. Victor’s most recent launch, however, was on Earth Day 2021 with the launch of the Pact Collective.
Victor partnered with Credo and other eco-conscious beauty industry leaders to launch Pact, a program for hard to recycle beauty packaging that takes responsibility for the beauty industry’s impact on the planet. Pact is focused on building more sustainable packaging solutions, and MOB Beauty will be piloting a mail back component for Pact in July 2021.

Friday 17 February - 12:00

Sustainability Beyond the Bottle