MakeUp in World

2023 February, 16 & 17

From 9am to 5pm - LA Convention Center

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Exhibit

Workshops & Animations

Beauty Agora

THURSDAY 16 FEBRUARY

09:30 – 10:15 | Entrepreneurs Pitch Makeup

Ana Allen – Beauty Expert / Consultant – ID Brand Architect Lab
Casey Georgeson – Founder/CEO – Saint Jane Beauty
Kristina McInnis – Marketing agency owner, Lifestyle influencer, CEO – KCMCONNECT
Dia Foley – Founder & CEO – Communitysixtysix
Sandra Saenz – International Recognized Makeup artist
Ewelina Aiossa – Co-Founder and CMO – Clinical Skin


10:30 – 11:15 | Eco-Collectivism: From Sustainability to Augmented Empathy

The age of anxiety is leading to a deepened understanding of the symbiotic relationship between people and planet. As sustainability infiltrates all markets, consumers are becoming green intellectuals and are pushing brands to change their behaviors and ambitions to become empathetic ambassadors. 

Leila Rochet – CIO – Chief Inspiration Officer – Cosmetics Inspiration & Creation

Romain Gaillard – Founder & CEO – The Detox Market
Victor Casale – Co-founder and President of Pact and Founder of MOB Beauty


11:30 – 12:15 | The Role of Innovation in a Circular Future

Daniel Campbell – Director of Package Engineering and Sustainability – FusionPKG
Tara Cary – Cosmetics and Personal Care Segment Manager – Eastman


12:30 – 13:15 | Future ArchiTech: From Innovation Hunters to Progress Pioneers

The answer to tomorrow’s challenges lies in adopting a science-first and solution-focused approach. This mindset is permeating the beauty sector, where radical innovation is welcomed by today’s logical and results-driven consumers. From Skintellectuals to Technophiles, consumers will prioritize efficacy delivered through STEM-based solutions (sciences – technology – engineering – mathematics).

Leila Rochet – CIO – Chief Inspiration Officer – Cosmetics Inspiration & Creation
Jessica Chan – VP of Odacité


13:30 – 14:15 | Are the disrupting brands disrupting the packaging industry?

From products to distribution, Indie brands are here to disrupt the beauty industry.
Products, supply chain, materials, MOQ and time to market but also service and the digital world ; How does Texen adapt to this new generation of brands?

Nathasha Marquez – Product Marketing Manager – Texen

Caroline Ramos – Founder & CEO – Rituel de Fille

Katherine Ramos – Founder & CEO – Rituel de Fille


14:30 – 15:15 | Artphoria: From Colour-Dosing to Creative-Finessing

The creative revolution continues. As consumer confidence grows and their skills develop, we see a desire to express individuality through exquisite artistry. Positivity is reflected in a maximalist approach to makeup and a bold acceptance of identity. TikTok is the primary tool for education, and in this space, niche is the norm and micro-expressions are the new mainstream.

Leila Rochet – CIO – Chief Inspiration Officer – Cosmetics Inspiration & Creation
Conor Begley – Chief Strategy Officer – CreatorIQ and Co-Founder – Tribe Dynamics


15:30 – 16:15 | NellyRodi Spring Summer “Elsewhere” for 2024

Jacqueline Rumohr will describe the Spring Summer 2024 season in four stories combining Color, Consumer insights and Forecasting trends in Beauty, Fashion and Home industries.

Jacqueline RumohrNellyRodi


FRIDAY 17 FEBRUARY

09:30 – 10:15 | Entrepreneurs Pitch Skincare

Ana Allen – Beauty Expert / Consultant – ID Brand Architect Lab
Casey Georgeson – Founder/CEO – Saint Jane Beauty
Kristina McInnis – Marketing agency owner, Lifestyle influencer, CEO – KCMCONNECT
Dia Foley – Founder & CEO – Communitysixtysix
Sandra Saenz – International Recognized Makeup artist
Ewelina Aiossa – Co-Founder and CMO – Clinical Skin


10:30 – 11:15 | Present and Future Skin Care Trends

When it comes to skin care, there is always something new to try. With skin care being one of the fastest growing beauty categories, it is important to stay in the know of what your customers want now, but more importantly, in the near future. So, how do we manage to do that? In our skin care presentation, we will dive into the mind of the consumer and present you with what they want out of their products, but more importantly, what they want out of you as a business. Discover the latest trends from formats and claims to your customers’ ever-changing priorities.

Panayiota Kalimanis – Personal Care Marketing Coordinator – Croda Inc.

Brittney Strickland – Business Development Director of Beauty Actives – Croda Inc.


11:30 – 12:15 | (RE) Think Beauty 2024

A study within NellyRodi (Re) think series focusing on the Beauty industry.

We explore the new landscape of consumer behavior through 4 key consumption attitudes for 2024.

How to realign with standards and practices in sync with today’s beauty industry.

Jacqueline RumohrNellyRodi


12:30 – 13:15 | Making Headlines: How to Win with Press Releases, Trade Media, and Beauty Industry Readers

Ingredient makers, contract manufacturers, packaging suppliers, and service providers are a tremendous source for journalists looking to cover the news that matters most to cosmetics and personal care industry insiders.  
In this session, globally renowned trade media specialist and beauty industry news editor Deanna Utroske shares actionable advice on how to pitch trade media, how to develop press releases, and how to frame news stories that will capture the attention of beauty product innovators who can help move the needle in your business.  
Bring your questions! And be ready to learn techniques and tactics that will elevate your media relations strategy to the next level.

Deanna Utroske – Writer / Speaker / Commentator


13:30 – 14:15 | Cosfibel Art of gifting through sustainability

Today, Cosfibel masters the eco-design.
Through this workshop, the team will present you some examples in real life of the latest productions and developments which have bring this approach to life.
We will showcase different 3 products launched in 2022 as a proof of eco-design concept.
Eventually, we will present you the brand-new sustainable trends of our market insights.

Elena Jouffe – Head of Design – Cosfibel
Hermine Lesaffre – Key Account Manager – Cosfibel


14:30 – 15:15 | #TIDE & SEACLIFF BEAUTY launch an exclusive partnership to bring ocean plastic to the industry

Learn more about ocean-bound plastic collection, material passport and manufacturing process for #tide ocean material packaging materials, available exclusively from Seacliff Beauty to the beauty and personal care packaging segment. Get a better understanding of the supply chain, environmental impact and full material trackability for the end user. Followed by an open Q&A discussion.

Brett Addington – Country Manager USA and Latin America – #tide Ocean Material

Brian Saputo – President & CTO – Seacliff Beauty