Beauty Agora MakeUp in NewYork 2022
Want to make sure you’re ahead of the game and take your skincare & makeup business to the next level?
MakeUp in NewYork will bring you an in-depth knowledge of the beauty market trends!
Participate to inspirational sessions in our Beauty Agora, where you will have the opportunity to listen and exchange with international experts and trend agencies.
Wednesday
14 September
Open to all exhibitors, the IT AWARDS competition rewards the most innovative exhibitors’ novelties among 4 categories: accessories, formulation, turnkey service and packaging.This ceremony…
Charles-Emmanuel Gounod - Beautyworld Connexions
Today’s consumers are connoisseurs of Clean Beauty, and brands need to reshape their innovation in order to stay ahead of the game. Eco-native brands…
Leila Rochet - Cosmetics Inspiration & Creation
Iva Teixeira - The Good Face Project
An expert panel – for startups and seasoned professionals alike – discusses considerations when making ingredient-based claims. How should product teams analyze data? Are…
Erica O’Grady - Society of Cosmetic Chemists
What lifestyle and consumer shifts will be key for the beauty industry in 2026? The greatest challenge in the upcoming years will be to…
Eleonora Mazzilli - BEAUTYSTREAMS
Join Fashion Snoops at MakeUp in NewYork as they present thematic trend stories impacting the beauty market. Connecting to cultural shifts in sustainability, wellness,…
Melissa Hago - Fashion Snoops
Joy and pleasure become the ultimate forms of self-care, as freedom triggers an aesthetic revolt against minimalism. Makeup becomes self-medication, a route to emotional…
Thursday
15 September
The Beauty industry is entering a post-inclusive phase, pushing beyond skin-tone matching to consider all aspects of inclusivity and accessibility. As today’s multifaceted and…
Leila Rochet - Cosmetics Inspiration & Creation
Nicole Fox - Tribe Dynamics
Skincare products routinely use innovative ingredients to help maintain healthy skin and improve visible signs of aging. As the global beauty industry continues to…
Erica O’Grady - Society of Cosmetic Chemists
Making the step to a global presence can be a stretch for any new brand. Direct-to-consumer distribution has become a standard go-to-market strategy for many…
Ana Allen - ID Brand Architect Lab
American women have been wearing makeup since before the American Revolution. In fact, our history with cosmetics is older – and in some ways…
Hyper-focused on care and performance, post-crisis consumers crave potent, power–dosing ingredients across all of their beauty products. The hybridisation of solutions and categories is…
