Beauty Agora MakeUp in NewYork 2022
Want to make sure you’re ahead of the game and take your skincare & makeup business to the next level?
MakeUp in NewYork will bring you an in-depth knowledge of the beauty market trends!
Participate to inspirational sessions in our Beauty Agora, where you will have the opportunity to listen and exchange with international experts and trend agencies.
Wednesday
14 September
Open to all exhibitors, the IT AWARDS competition rewards the most innovative exhibitors’ novelties among 4 categories: accessories, formulation, turnkey service and packaging.This ceremony…
Charles-Emmanuel Gounod - Beautyworld Connexions
Q&A: Real solutions and open dialogue about all stages of menopause, a healthy appearance, a balanced, natural approach to aging, what works, what doesn’t,…
Lan Vu - BEAUTYSTREAMS & Openstreams Foundation
Sarah Waldock - BalmLabs
Shannaz Schopfer - MS BEAUTILAB
Dr. Dina Strachan - AGlow Dermatology
Today’s consumers are connoisseurs of Clean Beauty, and brands need to reshape their innovation in order to stay ahead of the game. Eco-native brands…
Leila Rochet - Cosmetics Inspiration & Creation
Iva Teixeira - The Good Face Project
An expert panel – for startups and seasoned professionals alike – discusses considerations when making ingredient-based claims. How should product teams analyze data? Are…
Annie UGURLAYAN - National Advertising Division of the BBB National Programs
Dr. Kenneth Marenus - IBA
Ian Ginsberg - C.O. Bigelow Apothecaries
Meredith Spencer - Amika
Elizabeth Corrigan - The Complete Package
What lifestyle and consumer shifts will be key for the beauty industry in 2026? The greatest challenge in the upcoming years will be to…
Eleonora Mazzilli - BEAUTYSTREAMS
Lan Vu - BEAUTYSTREAMS & Openstreams Foundation
Join Fashion Snoops at MakeUp in NewYork as they present thematic trend stories impacting the beauty market. Connecting to cultural shifts in sustainability, wellness,…
Melissa Hago - Fashion Snoops
Supported by partners in science and technology, players in the beauty space have set out to collectively reduce the industry’s environmental impact. How society…
Alexander Kwapis - FusionPKG BeautyLab
Jessica Tarangioli - FusionPKG BeautyLab
James Perea - FusionPKG BeautyLab
Joy and pleasure become the ultimate forms of self-care, as freedom triggers an aesthetic revolt against minimalism. Makeup becomes self-medication, a route to emotional…
Thursday
15 September
The Beauty industry is entering a post-inclusive phase, pushing beyond skin-tone matching to consider all aspects of inclusivity and accessibility. As today’s multifaceted and…
Leila Rochet - Cosmetics Inspiration & Creation
Lauren Cavataro - Tribe Dynamics
Skincare products routinely use innovative ingredients to help maintain healthy skin and improve visible signs of aging. As the global beauty industry continues to…
Akshay Talati, RPh - Goop
Lavinia C. Popescu - Olaplex
Michelle Hines, PhD - Mary Kay, Inc.
Rick Presti - Coppertone/Beiersdorf
Transfer-Resistant lip products were first introduced over two decades ago. These products incorporated silicone based “MQ resins” to provide protection from pigments being transferred…
Thomas O’Lenick, PhD - SurfaTech Corporation
Making the step to a global presence can be a stretch for any new brand. Direct-to-consumer distribution has become a standard go-to-market strategy for many…
Ana Allen - ID Brand Architect Lab
Nader Naeymi-Rad - Indie Beauty Media Group
American women have been wearing makeup since before the American Revolution. In fact, our history with cosmetics is older – and in some ways…
Hyper-focused on care and performance, post-crisis consumers crave potent, power–dosing ingredients across all of their beauty products. The hybridisation of solutions and categories is…
