The Beauty industry is entering a post-inclusive phase, pushing beyond skin-tone matching to consider all aspects of inclusivity and accessibility. As today’s multifaceted and diverse consumers drive towards an inclusive utopia, they will expect to be met with products that fit their exacting needs. Brands must become radically adaptive in their approach and develop products that consider all facets of all faces – from the specificities of melanin–rich skin issues to eyelash texture; from biological life–stages to seen and unseen access needs.
Leïla will introduce the major international shifts and the prospective territories in the rapidly developing field of Adaptive Beauty. Lauren will present recent learnings from the Tribe Dynamics tool (measuring Digital Earned Media Value from social media), with a special focus on the brands and influencers that will impact this trend in the future.