MakeUp in World

20 & 21 September 2023

From 9am to 5pm - Javits Center

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Beauty Agora

Beauty Macro Forecast 2026: Inter-category Movements

Wednesday 14 September

What lifestyle and consumer shifts will be key for the beauty industry in 2026? The greatest challenge in the upcoming years will be to find the right balance between restorative actions that keep our planet habitable, economic growth that sustains security and health, and building new virtual dimensions in the most ethical ways possible. The world of consumers is rapidly changing around from all sides – political, economic, health crisis, and climate – and their lifestyles and buying habits are drastically evolving as a result.  Join BEAUTYSTREAMS as we present a forecast of macrotrends for 2026, and their inter-category impact.

Lan Vu


BEAUTYSTREAMS & Openstreams Foundation

Eleonora Mazzilli

Marketing & Sales Manager North America