What lifestyle and consumer shifts will be key for the beauty industry in 2026? The greatest challenge in the upcoming years will be to find the right balance between restorative actions that keep our planet habitable, economic growth that sustains security and health, and building new virtual dimensions in the most ethical ways possible. The world of consumers is rapidly changing around from all sides – political, economic, health crisis, and climate – and their lifestyles and buying habits are drastically evolving as a result. Join BEAUTYSTREAMS as we present a forecast of macrotrends for 2026, and their inter-category impact.