Today’s consumers are connoisseurs of Clean Beauty, and brands need to reshape their innovation in order to stay ahead of the game. Eco-native brands are driving the deep green revolution, pushing the boundaries to develop radically clean solutions that benefit both people and planet. The new beauty ecosystem will be charged with excitement for ultra-transparent sourcing, new upcycled ingredients, regenerative packaging, and dynamic, net-zero products that proactively give back to the planet.
During the talk, Leïla will introduce the major changes and new initiatives seen internationally in the context of deep green solutions. Iva Teixeira will provide an edit of the latest insights sourced from The Good Face Project analysis tool and discuss the latest guidelines for brands and labs.