MakeUp in World

20 & 21 September 2023

From 9am to 5pm - Javits Center

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Beauty Agora

First Ladies, Flappers, and Influencers: How American Women Invented the Beauty Business

Thursday 15 September

American women have been wearing makeup since before the American Revolution. In fact, our history with cosmetics is older – and in some ways more colorful – than the nation itself. Based on her book, The Red Menace: How Lipstick Changed the Face of American History, author Ilise S. Carter presents a look at some of the most influential and interesting impresarios, influencers, and wearers of lipstick from our first First Lady Martha Washington to the original celebrity endorsements of the 1800s to the high-flying flappers of the twenties. This historic tour takes a look at all the ways in which women helped create an industry that has both defined and disregarded them and what the industry can take from its past as it heads into the future.


Freelance writer, Consulting copywriter