MakeUp in World

20 & 21 September 2023

From 9am to 5pm - Javits Center

Badge Request

Beauty Agora

How to scale an indie beauty brand. Move away from startup towards scale-up

Thursday 15 September

Making the step to a global presence can be a stretch for any new brand. Direct-to-consumer distribution has become a standard go-to-market strategy for many startup brands because of its low barriers to entry. But, to meaningfully scale and access new pools of shoppers, brands often need to partner with major retailers and new markets.

In this 30 min workshop I will unveil my “Retail Ready” system and checklist for Scale up and Global Presence strategies. Nader Naeymi-Rad, the founder of IBMG ( parent company of Adit, Beauty Independent and Uplink) will join me and share how Adit can assist in helping brands partner with major retailers. 

  • This workshop is great for existing brands trying to enter the US Market 
  • New Indie brands 
  • Brands that want to grow internationally
  • Brands that are still in development. It’s never too early for creating a retail ready strategy

Nader Naeymi-Rad


Indie Beauty Media Group

Ana Allen

Beauty Expert / Consultant

ID Brand Architect Lab