MakeUp in World

2022 September, 14 & 15

River Pavilion - Javits Center

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Beauty Agora

Ingredient & Performance Claims: What Brands Should Know

Wednesday 14 September

An expert panel – for startups and seasoned professionals alike – discusses considerations when making ingredient-based claims. 

  • How should product teams analyze data?
  • Are ingredient or performance claims applicable in a formulated product?  
  • What do regulators expect? Can brands manage risks associated with claims made in online product reviews? 
  • Join this informative discussion on navigating the world of ingredient and performance claims and support. 

Round table animated by Society of Cosmetics Chemists ( and Independent Beauty Association (

Erica O’Grady


Society of Cosmetic Chemists