Joy and pleasure become the ultimate forms of self-care, as freedom triggers an aesthetic revolt against minimalism. Makeup becomes self-medication, a route to emotional wellbeing and an elixir to the recent years of quiet home-hubbing. Freed from restrictions there is a deep desire to revel in color and creativity, and use makeup as a tool of transformation. Brands must develop products that deliver an instant shot of happiness, excite the senses and meet the demand for unrestrained glamor.
Leïla will introduce the major global drivers fuelling the appetite for pleasure, alongside highlighting the brands that are meeting the moment with joyful innovations. With a special focus on makeup, Addison and Olivier will deep dive into the most recent Spate consumer data insights, based on the analysis of online search data from the US, France and the UK.
