Ilise S. CARTER is freelance writer, consulting copywriter to the beauty industry, and sideshow performer based in New York City. She has written for Allure, New York Times, Racked, Wall Street Journal, and others, with a focus on pop culture. In addition, she’s spent over a decade as a consulting copywriter for beauty brands such as Shiseido, Bliss, Laura Mercier, Avon, L’Oréal, and Madame CJ Walker, specializing in brand voice and identity.