Nicole manages the Global Enterprise Accounts at Tribe Dynamics. Her depth of experience lies in consulting with some of the top beauty and fashion brands, helping to shape their influencer marketing strategies through a combination of analytics and industry knowledge. With her experience both managing influencers and running a lifestyle business that has implemented influencer strategies, Nicole has an intimate knowledge of how both parties function in this ecosystem. In her spare time, she runs a small not-for-profit focused on sustainability in the beauty industry, and is currently working on her first children’s book.