MakeUp in World

20 & 21 September 2023

From 9am to 5pm - Javits Center

Badge Request

Sarah Waldock

Sarah Waldock 2


CEO & Co-Founder

Sarah is an award-winning, out-of-the-box brand strategist, with a record of building successful premium challenger brand portfolios for the likes of SABMiller and Moët Hennessy across multiple international markets. After personally struggling with adult acne for more than a decade and searching fruitlessly for a topical solution that worked, she turned her frustration into action and co-founded BalmLabs with in-demand, Beverly Hills-based Dermatologist, Dr. Robin Schaffran. Together, they designed the award-winning line of Clean, plant-powered skincare effectively innovating the *adult* acne solutions market. With 96% 5-Star Reviews, BalmLabs has earned accolades from Vogue, Refinery29, Shape and countless others, recently launching in beauty retail exclusively with Bluemercury in August 2022.