MakeUp in World

2023 June, 14 & 15

Carrousel du Louvre, Paris

Badge Request


The Gold Gen Rush – How to make the “Silver Gen” a “Gold Generation”

Friday 17 June

What if we put women in their 50s, 60s or 70s back at the center of the debate?
There are still few studies on the subject, even though there are billions of them in the world and, with the increase in life expectancy, they will spend nearly 40 years in peri- and post-menopause. Adélaïde Lohio, through the prism of the Carnets de L’Observatoire Beauté that she writes every week for us, will show us that “”old”” (vieille) does not only rhyme with “”vermeil”” but also with “”plural””(plurielle), with “”potential””(potential) or with “”awakening””(éveil). Women in the midst of a crisis of “”maturation”” (a senior version of adolescence – Claudine Attias-Donfut) who have clearly decided to put down ordinary agism and to make this changeover the first day of the rest of their lives.
And yet, if the fight is raging and mentalities are changing, they still feel far too invisible. How can we help them to love themselves if they cannot see themselves?
To open the reflection, Adélaïde Lohio will talk about who they are, what is their potential, what power of influence they have, what relationship they have with their bodies, what they expect from us and which taboos to break.

Adelaide Lohio