Will touch become a luxury?
Against the current of the mainstream, which is oriented towards dematerialisation, where the screen serves as light-matter, the work of colour is being repositioned.
Are we going to plunge definitively into a sensory universe where touch and smell will be minimised? Or, on the contrary, will we feel a lack, an almost primitive need to reconnect with what makes us human?
Our bet? The materialisation of colour is synonymous with singularity, exception, luxury in short. Is it an elitist luxury or an indispensable luxury? The question will be debated during this conference.