Adélaïde LOHIO is the founder of L’Observatoire Beauté, a free weekly newsletter that gathers and synthesizes all the beauty news each week (data, news, zoom on trends, inspirations and entertaining breaks). Considering infobesity as the evil of the century and suffering from, in her own words, a FOMO trend, nothing escapes her.
At the same time, she carries out personalized monitoring, white label or partnership newsletters and various consulting missions on strategic and operational issues for many different market players.
Her dual career, brand and outsourcing, at Clarins and then Intercos, makes her an expert in the market, both in terms of marketing and development. Finally, her experience within the Peclers team has allowed her to develop a fine vision of local and international trends in order to carry out underwriting studies on various current topics.