MakeUp in World

18 & 19 Juin 2025

De 9h à 18h - Carrousel du Louvre, Paris

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C.A.P

A22

C.A.P is an ecosystem of exploration that brings together the know-how needed to generate new concepts.
By new concepts we mean the evolution of established principles that seem immutable, new ideas that have never been exploited, projects that seem improbable, innovations that really are innovations, and unexpected meetings of experts. There is no limit to exploration, but the right timing is the key to a good equation, without which there is no meeting with the end user.
We are presenting our first lipstick concept, ‘Cheeky’, 100% customisable, eco-responsible, refillable, ......