MakeUp in World

2023 June, 14 & 15

Carrousel du Louvre, Paris

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MakeUp in Paris returns for its 12th edition


MakeUp in Paris returns on June 16 and 17, 2022 at the Carrousel du Louvre for its 12th edition, gathering and inspiring the international beauty community to co-create and find, together, future solutions to the major challenges of the sector and determine the cosmetics market of tomorrow.

As a business facilitator, MakeUp in Paris is orchestrating a friendly and intimate event gathering with the best of suppliers and beauty brands of skincare and makeup.

More than ever in this pandemic situation, we are committed to supporting the beauty industry and generating business benefits for each participant (supplier and brand) by inspiring the beauty business of today and tomorrow.

MakeUp in Paris is the most insightful beauty event in Europe for products innovations, solutions, networking, and advanced industry thinking.

MakeUp in will unveil its new identity!

Following the rise of the hybridization of makeup and skincare, MakeUp in has adapted its offer for several years now to meet the expectations of the market. Today we have designed a new visual identity to reaffirm our Skincare and Makeup positioning.

A new website is under construction and will be online for the 2022 edition. This new site, beyond being a digital showcase of our events, will propose throughout the year quality content on make-up and skincare trends worldwide, in partnership with the best international trend agencies.

We have worked on an optimized user experience to facilitate the preparation of the visit and give even more visibility to our exhibitors, who will be able to highlight their new products in our online catalog before the show.

Back to normal edition!

After a successful 2021 edition in October, MakeUp in Paris looks forward to welcoming +150 exhibitors and +4 000 visitors in Paris to resume business and promote innovation. Suppliers of ingredients, formulation, packaging, accessories, full service and digital makeup devices are eager for opportunities to display their products and network with potential buyers and brands.

The pandemic has put an end to the trade show business, but the beauty industry, more than any other sector, needs a real trade show with face-to-face contact.  The use of the 5 senses is mandatory to evaluate a beauty product” says Sandra Maguarian – Show Founder and Director

MakeUp in Paris, a real beauty trends “Think Tank”

MakeUp in Paris will also feature a fulfilling conference program with experts from the industry giving valuable insights into global beauty market trends. Among the conferences’ main themes: Color prescription, Cosmetics Marketing, Beauty aging, Launching a cosmetic brand, Indie brands and distribution channels, Re/generative cosmetics … and more to come.

IT Awards competition

Our highly regarded innovation competition (ex IT Products) returns in 2022 with a new name and new features!

More than a selection of innovative products, the new IT Awards competition will reward 4 winners among the innovations presented by our exhibitors.

If we have revised our selection process, we still rely on our international experts committee to test, evaluate and compare the products submitted by the exhibitors with the existing products on the market.

The competition is now running at two stages, a first selection based on a video pitch of the exhibitor and an in-depth questionnaire. Exhibitors must describe the added value compared to similar existing products regarding the sensorial experience, the usefulness, the used components and/or materials, the environmental point of view, the color rendering and effect obtained (lighting, texture, …), the design, and the transformation and manufacturing process.

The short-listed products of this selection are then evaluated and tested by our international Jury to reward the best of them in each of the Skincare and Make-up innovation categories: Formulation, Full service, Packaging and Accessory. All the selected products will be exhibited at the heart of the show and the winners will be rewarded with a trophy during an award ceremony on the first day of the show.