Thursday 16 June
10:30 – 11:15 : Dynvibe
How social media can help anticipate and simplify the detection of emerging signals in the makeup market
Social media are today real incubators of consumer trends. They are at the root of new behaviours, needs or expectations of consumers but also act as accelerators of diffusion. Through them, it is therefore possible to grasp trends at a very early stage, still at the stage of weak and emerging signals. Through concrete examples, Dynvibe shows you how to get ahead of your market by detecting these changes initiated by your targets as early as possible.
Speakers : Alix Dona et Juliette David.
11:30 – 12:15 : Asia Cosme Lab
Get inspired by the cushion power in asia
Cushion category remains strong in Asia as an ideal functional makeup product . Texture, usage, concept, packaging… all convey to meet customer’s expectations. Asia Cosme Lab will highlight how to be successful with cushions thanks to the examples of Must-know, Must-see products from Asian markets
13:00 – 13:45 : Ami Ingrédients
Combining sensoriality, naturalness and effectiveness to formulate the make-up of tomorrow
AMI Ingredients, distributor in France of SUN Chemical/ Colors & effects, offers you a workshop to support you in your future eco-designed natural make-up projects, without compromising on quality, efficiency or sensory appeal of your formulas!
We will discuss the key ingredients that will enable you to develop the make-up of tomorrow: from touch powders to silicone-like plant emollients, via natural polymers and of course pearlescent materials!
Holographic, metallic or on the contrary “second skin” effect, we will discover together the field of possibilities through innovative, clean and sensorial formulas.
Speaker :
Isiss SLILAM – Chef produits SUN Chemical / Colors & effects – AMI Ingrédients
Eloïse ALAIS – Applications Laboratory Manager – AMI Ingrédients
To register, please email : marketing@ami-ingredients.fr
14:00 – 14:45 : Fashion Snoops
Transform a Trend Into a Concrete Concept with FS Beauty
Join Fashion Snoops for a creative workshop exploring innovative, conceptual tools to spark beauty inspiration. Attendees will learn how to turn a trend idea into a concrete visual concept, incorporating the FS Create collaging tool along with the dynamic FS AI system. Attendees will be able to brainstorm thematic beauty ideas and create artistic mood collages incorporating color, ingredients, packaging, and other beauty innovations.
To register, please click here.
15:00 – 15:45 : re-sources
Marketing claims and sustainable beauty, does it make sense?
Are “green” claims really better for the environment? How and why the “simplistic” claims that are flooding the market are detrimental to the beauty industry. How can the age of educational marketing help brands regain consumer trust? And what advice can be given for more relevant environmental marketing and claims.
16:00 – 16:45 : Peclers Paris
“Arty extravaganza” trend: the comeback of unlimited creativity and audacity
“Stop the gloom! “”Arty extravaganza”” breaks free from the rules and shakes up conventions to celebrate its singularity. An explosive, colourful and resolutely joyful trend that marks the comeback of creativity and unlimited audacity.
Speaker: Lucille Gauthier, Beauty & Wellness Trends Director.”
Friday 17 june
10:30 – 11:15 : WeOutWow
Get inspired : discover trends, new concepts and innovative ideas from around the globe
At WeOutWow, we believe that inspiration is essential to create unique and innovative beauty concepts. Looking at what is being done in the beauty industry in different parts of the world is a great way to gain insights and boost one’s creativity.
In this workshop, we will take you on a journey around the world to discuss key trends and observe their impact on the beauty industry through new products and packaging, unique retail concepts and customer experiences & digital and tech innovations.
To register please click here.
11:30 – 12:15 : Charlotte MARION
Marketers and product technical experts, brands and suppliers: boost your collaboration to get the best out of innovation!
Creating an innovative product is a complex matter, and gaps in understanding or prioritisation are too often barriers to innovation, or even causes of failure. Between professions involved in innovation within the same company or with external suppliers, how can we optimise our fruitful collaborations? Do you feel concerned by these issues? Register at: https://dedqwbgian3.typeform.com/to/CweI28EG
Through her rich experience at INTERCOS and then at CHANEL in product sourcing and innovation management, Charlotte MARION will address your issues in an interactive workshop format!
Registration: https://dedqwbgian3.typeform.com/to/CweI28EG
13:00 – 13:45 : Merck
Lips take the stage ! – The power of lip makeup
After two years concealed by masks, consumers are rediscovering the power and persuasion of beautiful lips. This is a unique opportunity to unleash the creativity of the beauty industry and turn the spotlight back on expressive lips. We invite you to join the workshop “Lips take the stage” to learn more about trends, market opportunities and to discover our favorite formulation proposals of lip products.
To register, please email : Anne Zibi-Elbaz anne.zibi-elbaz@merckgroup.com
14:00 – 14:45 : Cosmetics Inspiration & Creation
Pleasure Dosing – The New Beauty Rapture
In this conference, Leila Rochet, founder and Chief Inspiration Officer of Cosmetics Inspiration & Creation, will decode the Pleasure Dosing trend, how the new beauty rapture impact consumers behavior, and what it means for the industry, and share examples from the latest international launches.
Leila will be joined by Julien Lutz of Spate, the partner company of the agency, who will share the latest market data (USA & France) from the Spate research tool.
Please sign up here to book your seat : http://inspiration-creation.squarespace.com/booking-events
15:00-15:45 : Setalmaa
Ingredients and formulation needs in the French-speaking African beauty market
The beauty and cosmetics market in French-speaking Africa has experienced a strong boom over the last 5 years. Consumers are increasingly demanding and are looking for effective products adapted to their skin and hair. In addition, market brands and project leaders in the hair, skincare and make-up sectors are looking for innovative, accessible and “clean” ingredients and formulations (apart from oils and butters). In this workshop, we will take a look at the beauty and cosmetics market in French-speaking Africa and their needs in terms of ingredients and formulation.
To register, send an email to : aminata.thior@setalmaa.com
Speaker : Aminata THIOR – Founder and editor-in-chief of Setalmaa
