How nature and tech can meet and invent a new territory for Beauty, not just from a scientific standpoint but also in terms of narrative and aspirations?
Faced with the ecological crisis, individuals are turning to new, reassuring beliefs and imagining a calmer relationship between nature and culture. Responding to this aspiration, creative beauty brands propose products and routines where nature is transformed by humans to restore the potential of our own nature. Bridging scientific research and a poetic approach, they bring ultra-concrete solutions to the dream of creating a new Eden that depolarizes nature and tech. Thus, they invite us to take a fresh look at the beauty of living things by becoming the architects of a futuristic and bountiful garden, between, experimentation and fantasy.
Join us as we will examine this new direction for beauty and explore how the makeup, skincare, and fine fragrance industries can leverage it through our key take outs for product development, communication, and retail concepts.
