Animations

MakeUp in LosAngeles is thrilled to announce the return of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation, which will present four Beauty Talks during the event.Hosted by the agency’s Chief Inspiration Officer …

Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in LosAngeles offers a Trends space gathering the best international experts from the agencies. BEAUTYSTREAMS BEAUTYSTREAMS is the first …

Discover a unique experience at the heart of responsible beauty with our brand new animation: the Conscious Beauty Area, launching for the first time at MakeUp in LosAngeles on February 14 and 15, 2024. What is the Conscious Beauty …

Since our mission is to support all beauty brands, from concept ideas to the implementation of the project, development and growth, MakeUp in LosAngeles is showcasing ‘The Beauty Tank’, a competition dedicated to upcoming beauty brands. We believe that indie …