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We would like to thank YOU, for personally making the 8th edition of MakeUp in LosAngeles a huge success!  Not only did we have a blast, but we were thrilled to introduce exclusive innovations from your favorite exhibitors at the start of the year, …

Over the past few years, the market has seen the emergence of more and more brands with expert positioning and an assertive scientific image. The global market for cosmeceuticals, which target skin problems and are often sold in pharmacies, …

MakeUp in LosAngeles is proud to present its’ 2024 Ambassador: Ana Allen, renowned beauty guru and product developer, for the second year in a row! MakeUp in were the shows where she found many of the vendors that would …

Makeup in LosAngeles has skyrocketed, with other 5000 visitors, we broke records for the first time ever! MakeUp in LosAngeles, US World #1 B2B Beauty Event was a breathtaking experience that left its attendees in complete awe! From the …

We have prepared a packed conference program to provide you with valuable insights into global beauty market trends for skincare and makeup brands, as well as hybrid requirements, led by an exclusive panel of international experts behind names such as Haus Labs by Lady …

The phenomenon of “revenge spending“, following the two years of the pandemic that had slowed down purchases, is a real consumption booster!Cosmetics customers have rediscovered the pleasure of using skincare products, notably through new routines, the satisfaction of applying …

After last year’s success, the 2023 edition of MakeUp in LosAngeles promises to be exceptional: the show is already fully booked for exhibitors! For the first time ever, a waiting list has even been opened, reflecting the current dynamism of …