Show News

29/11/2018

MULA x LPLA unlocked – 2 shows: same place, same dates, and same vision

Since last year, MakeUp in LosAngeles and Luxe Pack Los Angeles are held jointly in February at the unusual venue that is the Barker Hangar. In 2018, more than 3.900 visitors have come the way to Santa Monica for …

Conference, Cosmetics, Innovation

21/11/2018

Spotlight on innovation and makeup!

Initiated in New York, last September, Millenials will reveal their favorite make-up products among the 30 IT Products selected by the professional MakeUp in jury and exhibited on the Innovation Tree at the show.Lead by Michele Burke, Make-up Designer …

Innovation, MakeUp

14/11/2018

Indie Brands: a new breed of entrepreneurs

Since the creation of the MakeUp in LosAngeles in 2016, the show has always dedicated a session on indie brands and more specifically on entrepreneurial brands.“Beauty activity has never been so intense and new pioneers have been entering the …

Indie brands

02/10/2018

Cosmetic applicators: how to make the right choice?

On next February 8th, from 2:30 to 4 pm, you’ll know (almost) everything you always wanted to know (without daring to ask) about the most widely used cosmetic applicators. Seven experts will provide a comprehensive view about:– What are …