MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Live the MakeUp in LosAngeles experience!
The BtoB event that sublimates the Skincare & Makeup business

A subtle mix of business, conviviality and expertise, this is THE secret formula of MakeUp in LosAngeles that you will not find anywhere else!

MakeUp in LosAngeles is the only BtoB “Glo.Cal” event boosting innovation in the cosmetics industry. Inspiring the international beauty community since 2016, MakeUp in LosAngeles brings together on the West Coast all the key players in the skincare and makeup industries to co-create and together give life to new lines and products.

Whether you are an indie brand, a prestige brand or a distributor, get inspired and innovate at MakeUp in LosAngeles!

In the heart of the THE city embodying beauty, dive into the magical universe of MakeUp in, to source the latest innovations, explore cosmetic trends, meet suppliers and shape tomorrow’s skincare and makeup markets.

Meet all the key players of the beauty sector

From Europe, Asia or America, the most trending suppliers of ingredients, formulation, packaging, accessories and turnkey services will present their latest innovations and product lines. Whether you are launching or developing a brand, you will have the opportunity to organize business meetings and exchange with suppliers ready to support you in your projects, whether for small quantities or industrial production.

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Get a head start thanks to our experts

Real trends barometer, MakeUp in LosAngeles provides you with valuable insights into today’s and tomorrow’s global beauty market trends.

Forecasting, success stories, business cases, market studies, whatever your business aspirations, get inspired by the ambient creative energy.

International experts from the world of beauty will take the stage to share their knowledge and passion with you.  From major players to rising stars, they will reveal their vision and in-depth analysis of the industry’s issues and trends.

Enjoy 2 days of co-creation!

At the heart of the event, new animations will punctuate the event to foster exchanges and connections between brands, influencers and suppliers of cosmetic products.

At the core of the event, you will be able to exchange and connect with brands, influencers, trends agencies and cosmetics suppliers thanks to our Beauty Agora. On the Agenda: Beauty Talksworkshops on color cosmetic, skincare, ingredients, the key to successful beauty brand launch… And many other surprises to come!

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Discover the next trends and innovations

The future skincare and makeup bestsellers are already on stage in premiere at the heart of the exhibition!

The IT Awards, an international competition acclaimed by the cosmetics industry, rewards at each edition the most remarkable cosmetic innovations of exhibitors in Formulation, Packaging, Accessories, ingredients and turnkey services.

A unique opportunity to evaluate and test new products, and the chance to discuss directly with their manufacturers to bring your projects to life.

Looking for innovation and inspiration?

Join the community in the heart of the LA Convention Center.

Join us at the LA Convention Center, 14 & 15 February, 2024!