MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

Why you visit MakeUp in LosAngeles if you are a beauty expert?

Expert Beaute

You are always listening to weak signals, tracking new societal, aesthetic or technological trends, always trying to identify hot topics or anticipate upcoming beauty trends? Whether you are a consultant, trendsetter, makeup artist or journalist, we have built MakeUp in LosAngeles as a real “Think Tank” for you!

You will find many sources of inspiration to help you better understand today’s world and anticipate tomorrow’s. In a friendly atmosphere, combining work and happiness, it is the only international BtoB meeting that brings together in one place all the key players of the beauty market.

Understand and anticipate tomorrow's world

MakeUp in LosAngeles is an opportunity not to be missed to decipher beauty, makeup and skincare market trends. Take advantage of our 360° experience to explore what will drive the international beauty market. Be an observer, attend the conferences, the creative workshops, exchange with the key players of the market (from ingredients to packaging, formulation, white brands, turnkey services and accessories) to be up-to-date with everything that shakes the beauty planet.

To make it easier for you, we have dedicated a space to prospective and trends with a gallery of international experts ready to help you. So don’t hesitate to get in touch with them.


Be up-to-date with the latest innovations

Are you working with upstream or downstream beauty industry clients on their strategies or are you looking to feed your readers with the latest innovations and need to have an overview of the global evolution of the makeup and skincare market? All the actors of the industry are gathered during 2 days. You can discover the latest innovations in terms of ingredients, active ingredients, formulas, packaging, accessories, etc. You can touch, see and feel. And to go even further, explore the IT Awards, our international competition showcasing the latest innovations to discover a selection of unmissable novelties.

Drive your projects forward and create the next one

Suppliers of raw materials, packaging and accessories, manufacturers, turnkey services providers, from all over the world are waiting for you at MakeUp in LosAngeles. Independent or prestige brands, DNVB, distributors and top influencers visit our event. It is a unique opportunity for you to meet, in one place and face to face, your customers or prospects and above all, to meet new ones.


Ready for two days of foresight and innovation?

Join our community of enthusiasts and come live the MakeUp in LosAngeles experience!