Workshops MakeUp in LosAngeles 2024
Discover the ultimate breakthrough for your makeup and skincare business!
The MakeUp in LosAngeles workshops’ program offers an immersive experience in a world of innovation with dynamic and interactive exchanges, providing you with exclusive and cutting-edge content. Prepare to be captivated as you collaborate with industry experts, ignite your passion for beauty, and redefine cosmetics trends.
Wednesday
14 February
Explore the ever-changing makeup landscape with Spate as we analyze trends from TikTok to Google Search. Gain insights into the key benefits, concerns, and…
Addison Cain - Spate
Clean, natural, organic, vegan, local… what aspects are consumers most sensitive to, and how can you stand out from the crowd? Discover the keys…
Jacqueline Rumohr - Nelly Rodi
A mindset rooted in science and focused on solutions is making waves in the beautysector, embraced by consumers driven by tangible outcomes. Moving forward,…
Our digital era has produced a significant shift in self-perception with people relating more to their digital image than to their reflection in the…
Brittney Strickland - Croda
Michelle Yip - Croda
The creative revolution continues. As consumer confidence grows and their skills develop, we see a desire to express individuality through exquisite artistry. Positivity is…
Ana Allen - Access Beauty Insiders
Leah Vairo - Darya Hope
Daniela Ciocan - Access Beauty Insiders
Kristina Mcinnis - KCMCONNECT
Madeline Leonard - Cloutier Remix
Chiraz Bouaziz - EGIDYA
Raquel Wong - Skindinavia
Beauty adapts to always-on-the-move lifestyles, as the thirst for leisure and therising nomad economy drive innovation. The travel surge calls for refreshed routinesand simpler,…
Thursday
15 February
Ana Allen - Access Beauty Insiders
Leah Vairo - Darya Hope
Daniela Ciocan - Access Beauty Insiders
Kristina Mcinnis - KCMCONNECT
Madeline Leonard - Cloutier Remix
Chiraz Bouaziz - EGIDYA
Chris Kolodziejski - Chella
An emphasis on value will drive the importance of quality, wellness will evolve to include the mind-body connection and AI is set to disrupt…
Clare Hennigan - Mintel
Consumers (especially Gen Z) are turning to lavish indulgences and luxury treats as acomeback to the daily grind of the recession. A new cohort…
Leila Rochet - Cosmetics Inspiration & Creation
Alex Rawitz - Creator IQ
Chelsie Hall - ViralMoment
Eileen Kim - Chanel
How nature and tech can meet and invent a new territory for Beauty, not just from a scientific standpoint but also in terms of…
Jennifer Karuletwa - Peclers
Skincare is a 24/7 commitment, not just a bedtime ritual. This discussion explores how integrating makeup into your daily skincare routine can enhance overall…
Michele Robertson - Symrise
“Annie Jackson is one of the leading voices in the clean beauty and sustainability movement. As co-founder and now CEO of Credo, Annie is…
Leila Rochet - Cosmetics Inspiration & Creation
Annie Jackson - Credo Beauty
Knowing trends is only part of the battle. Trendalytics will present a take-home framework for using predictive data & trend research to maximize your buying…
