MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Ana Allen

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Access Beauty Insiders

Product Developer & Consultant

Ana Allen, a renowned beauty guru and product developer, embarked on her extraordinary journey in the film and television industry before seamlessly transitioning into the cosmetics field. Her career includes valuable stints with the Chanel brand and the LVMH Group. With this wealth of experience under her belt, she ventured into entrepreneurship, founding a beauty school and successfully scaling her first cosmetic brand. Simultaneously, Ana began consulting for other cosmetic companies and introduced her skincare lines and additional brands, showcasing her versatility and innovation. In this transformative phase of her career, Ana discovered the convergence of her true passion, purpose, and skills—particularly her fervor for research and development (R&D) and brand building. Her unwavering dedication to both R&D and brand building became a driving force in her professional journey. Furthermore, Ana fostered a significant social media presence, where she passionately shared her knowledge and expertise. Through various platforms, she educated and empowered entrepreneurs in the art of brand building, further solidifying her role as an industry influencer and mentor. Her impact extended beyond her successful ventures, demonstrating her commitment to elevating the cosmetics industry and nurturing the aspirations of emerging brands.

Wednesday 15 February - 9:30 am

The Beauty Tank: Makeup

Tuesday 14 February - 2:30 pm

The Beauty Tank: Skincare

Tuesday 14 February - 9:30 am

IT Awards Ceremony

Wednesday 15 February - 3:00 pm

Cleanical Collaborations: Elevating Brand Trust with Professional Partnerships and UGC