MakeUp in World

2025 February, 12 & 13

LA Convention Center

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MakeUp in LosAngeles is the place to carry your beauty business forward!

More than a tradeshow, MakeUp in LosAngeles is a source of inspiration for the entire beauty community. Join us at MakeUp in LosAngeles 2024, to grow your business and showcase your latest innovations to the industry.

Experience 2 days of intense business in an exceptional venue gathering all the cosmetics industry suppliers: ingredients, contract manufacturer, packaging, accessories and turnkey.

Meet leading beauty brands looking for new suppliers

MakeUp in LosAngeles is a decisive experience to develop,your business and showcase your new products to the most influential brands in US.

Take advantage of this opportunity to meet qualified visitors: indie and legacy brands looking for their future partners to co-create tomorrow’s beauty trends.

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DNVB, indie and legacy brands, distributors, influencers and celebrity brands: they always show up!

GOOP (Gwyneth Paltrow), GUTHY RENKER (JLo BEAUTY), HUMANRACE (Pharrell Williams), FENTY BEAUTY (Rihanna), KYLIE COSMETICS (Kylie Jenner), MIRANDA KERR, ABOUT FACE, BAREMINERALS, LAURA MERCIER, BUXOM COSMETICS, BEAUTYBLENDER, BEAUTYCOUNTER, BENEFIT COSMETICS, BUMBLE AND BUMBLE, CHANEL, COTY, E.L.F. COSMETICS, ESTEE LAUDER, FLORENCE BY MILLS, FORMA BRANDS, GOOD DYE YOUNG, HAUS LABORATORIES​, JAFRA​, JUVIA’S PLACE​, KADALYS​, KENDO BRANDS​, KOPARI BEAUTY​, KOSAS​, L’OREAL​, MILANI COSMETICS​, MURAD​​, NYX, PROFESSIONAL MAKEUP​, PIXI BEAUTY​, RARE BEAUTY, RUDE COSMETICS…. and much more

Take advantage of an engaged audience and our visitors' eager appetite for new suppliers!

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A high satisfaction rate for our exhibitors!

9 exhibitors out of 10 are satisfied with the last edition and praise the quality of the visitors as well as the intimate and friendly atmosphere that
makes MakeUp in LosAngeles so special.

Our exhibitors enjoy this human-sized show which
enables them to make qualitative meetings with the best beauty brands.

Testimonials from last edition's exhibitors

“Small show, but focused on make-up & skincare products, great brands and quality meetings!” Capardoni Beauty Full Pack

“The turnout was more than expected!”  Cosmogen

“Makeup shows always stimulate and inspire me.” Mark&Teams Co.,Ltd

“Great show to connect with existing brands and meet new ones!” Premi Beauty Ind

“I was thrilled with the show Makeup Team is fantastic always make the vendors feel important and everything went off without a hitch and I was really happy with the attendance” Allta International, Inc.

“This edition , despite the Covid situation, was more successful than ever” Omnicos Group Srl

“Big thank you to the team at Make up in LA! The energy shared was incredible. Our team was invigorated by the meetings and loved seeing colleagues and friends at the show. Thank you for making this a special show for Orchard and IBG!” Orchard Custom Beauty / Innovative Beauty Group (IBG)

Your innovations in the spotlight !

Exhibit at MakeUp in LosAngeles will offer you the opportunity to apply for our not-to-be-missed IT AWARDS competition.

Our jury of international experts will reward exhibitors’ innovations.

Participate to the competition and get your chance to have your products displayed in a dedicated area at the heart of the show, and highlighted during the Award ceremony, with guaranteed exposure!

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Would you like to attract qualified visitors and have them discover your new products and innovations?