MakeUp in World

2025 February, 12 & 13

LA Convention Center

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A subtle blend of business, conviviality and expertise, this is THE secret formula of MakeUp in LosAngeles that you will not find anywhere else!

MakeUp in LosAngeles, has been gathering and inspiring the West Coast beauty community for more than 8 years to co-create and together find future solutions to the major challenges of the industry and shape tomorrow’s cosmetics market.

As a* business facilitator, MakeUp in LosAngeles orchestrates a friendly and intimate event gathering the most dynamic and creative suppliers with the most successful skincare and make-up brands.
* contraction of “Global” and “Local”.

For two days, industry professionals will take advantage of this unique opportunity to discover and exchange ideas on innovations and trends with a micro-targeted BtoB audience, in THE city embodying beauty: Los Angeles!

Coming from Europe, Asia or America, MakeUp in exhibitors are among the leading suppliers of the beauty industry. Innovative and creative, responding to current consumer demands, focused on sustainable development, respectful of the environment, they come to unveil their new ingredients and latest creations in formulation, packaging, accessories and turnkey services, to skincare and/or makeup brands.

At the same time, conferences, animations and exclusive workshops will punctuate the event to foster exchanges & connections and live two days of total immersion into the fabulous world of beauty.

Real beauty trends “Think Tank”, MakeUp in LosAngeles brings together a wide range of experts in the cosmetics industry, from major players to rising stars of the industry, for valuable insights into global beauty market trends.

Looking for innovation and inspiration?

Join the community at the Los Angeles Convention Center.

Expand your industry reach automatically!

MakeUp in LosAngeles is held concurrently with Luxe Pack LosAngeles