In the Press

MakeUp in/Luxe Pack Los Angeles boasted 5,250 visitors at its 2024 edition, held February 14-15. MakeUp in LA also unveiled its It Award winners, which recognized multifunctional and sustainable innovation in beauty. …

As part of its “Color & Care” strategy, the German manufacturer of color cosmetics has debuted a serum-like solid complexion vegan product containing skincare ingredients and designed to both conceal and highlight. Dubbed Glowy Blur Stick the product delivers …

For the second year running, MakeUp in LosAngeles showcased The Beauty Tank, a competition dedicated to upcoming beauty brands in two categories: Skincare and Make-up. Discover who won the 2024 prize. …

Exhibitor novelties are out in force at MakeUp in LosAngeles 2024. These run the gamut from “clean” formulas and upcycled ingredients to filling technologies used to create visual effects, as well as airless aluminum eyeshadow pens and make-up brushes …

Gotha won the IT Awards 2024 at MakeUp in Los Angeles, currently taking place. Among the 110 submitted nominations, the expert jury first selected the 31 finalists and then the five winners in various categories. …

Sellotape-inspired dispensing for color cosmetics and a dissolvable paper sheet formula for cleansing products were among the winners of the 2024 IT Awards at MakeUp in LosAngeles. …

Italy’s Chromavis showcases its latest patent-pending innovations, C-FULL and HELIX, at MakeUp in Los Angeles 2024, featuring collections like ‘MUTE POETRY’ and highlighting their ‘Atelier Service’ business model. The company also presented a curated selection of nail color and …

Over the past few years, a wave of beauty brands has risen, emphasising expertise and a compelling scientific identity. …

The co-located shows take place on February 14-15 at the LA Convention Center. …

At MakeUp in Los Angeles, held on February 14-15, Innovative Beauty Group (IBG) showcased new products including the Hyaluronic Glow Self-Tan Serum and Berry Bounce sleep mask. Fasten Packaging highlighted the Sympatisk Luxury Perfume Diffuser, and Roberts Beauty presented …