MakeUp in Paris

SKINCARE & MAKEUP 
INSPIRATION

“MakeUp in™” is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together in the heart of mythical cities, Paris, New-York & Los Angeles, to give life to new lines and products.

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Inspiring Skincare & Makeup business worldwide

Next Rendez-vous

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14 & 15 February 2024

L.A. CONVENTION CENTER

29 & 30 May 2024

CARROUSEL DU LOUVRE

18 & 19 September 2024

JAVITS CENTER

News

Track down the best of global cosmetic trends and innovation

Mula Spate1

Trends

Korean Skincare Trends

The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search…

Ana Allen Trends Watch

Trends

Trend Watch – MakeUp in LosAngeles 2024

By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup…

Health

Trends

Health at the heart of consumers’ expectations of virtuous beauty

Virtuous beauty encompasses notions such as “clean beauty” and “green beauty”. To gain a better understanding of what consumers expect from these…

Ana Allen Banner

Show

MakeUp in LosAngeles 2024 Ambassador Announcement : Ana Allen

MakeUp in LosAngeles is proud to present its’ 2024 Ambassador: Ana Allen, renowned beauty guru and product developer, for the second year…

Mup2023 Postshow

Show

Record-Breaking turnout: MakeUp in Paris draws a passionnated professional beauty crowd like never before!

Dear amazing MakeUp in Paris community, We couldn’t be more grateful for the incredible moments we shared together at MakeUp in Paris!…

Nr1 Ok

Trends

How is Gen Z appropriating beauty codes and hacking them?

Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are…

Wow Climate Adapting Beauty

Trends

Climate-Adapting beauty

In an ever-changing world, adapting our skincare routines to varying environmentalconditions has become essential. Climate-adapting skincare is an emerging trend thatrecognizes the…

Banniere Article New Site Mu (600 × 200 px) (1200 × 200 px)

Trends

What’s Next for Anti-Aging: Seizing Opportunities between the Blurred Lines

As consumers become more knowledgeable and curious, their expectations, especially in the world of beauty, become increasingly complex and lines start to…

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