Show

How is the beauty industry evolving, insights from Virginia Bonifiglio, Professor at the Fashion Institute of Technology (FIT)

In the lead up to MakeUp in NewYork we have met with Virginia Bonofiglio to discuss the evolution of the beauty industry.…

Trends

The Key Trends in Eye and Lips Category in Asia

VIBRANT & EXPRESSIVE EYES There is a surging demand for highly-pigmented eyeliners and mascaras, particularly within the younger generations. Moreover, the trend…

Trends

Gen Z Embraces Dopamines-Boosting Products

By Mallory Huron, Senioe Strategist for Beauty & Wellness Gen Z and Gen Alpha consumers look for experimental beauty that brings them…

Show

Exciting Innovations & Trends Unveiled: MakeUp in NewYork 2023 IT Awards!

From over 100 products entered in the competition, 28 new skincare and make-up products were nominated for this year’s MakeUp in NewYork…

Show

Record-Breaking turnout: MakeUp in Paris draws a passionnated professional beauty crowd like never before!

Dear amazing MakeUp in Paris community, We couldn’t be more grateful for the incredible moments we shared together at MakeUp in Paris!…

Trends

How is Gen Z appropriating beauty codes and hacking them?

Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are…

Trends

Climate-Adapting beauty

In an ever-changing world, adapting our skincare routines to varying environmentalconditions has become essential. Climate-adapting skincare is an emerging trend thatrecognizes the…

Trends

What’s Next for Anti-Aging: Seizing Opportunities between the Blurred Lines

As consumers become more knowledgeable and curious, their expectations, especially in the world of beauty, become increasingly complex and lines start to…