Trends

Korean Skincare Trends

The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search…

Trends

Trend Watch – MakeUp in LosAngeles 2024

By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup…

Trends

Health at the heart of consumers’ expectations of virtuous beauty

Virtuous beauty encompasses notions such as “clean beauty” and “green beauty”. To gain a better understanding of what consumers expect from these…

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MakeUp in LosAngeles 2024 Ambassador Announcement : Ana Allen

MakeUp in LosAngeles is proud to present its’ 2024 Ambassador: Ana Allen, renowned beauty guru and product developer, for the second year…

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Record-Breaking turnout: MakeUp in Paris draws a passionnated professional beauty crowd like never before!

Dear amazing MakeUp in Paris community, We couldn’t be more grateful for the incredible moments we shared together at MakeUp in Paris!…

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How is Gen Z appropriating beauty codes and hacking them?

Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are…

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Climate-Adapting beauty

In an ever-changing world, adapting our skincare routines to varying environmentalconditions has become essential. Climate-adapting skincare is an emerging trend thatrecognizes the…

Trends

What’s Next for Anti-Aging: Seizing Opportunities between the Blurred Lines

As consumers become more knowledgeable and curious, their expectations, especially in the world of beauty, become increasingly complex and lines start to…