MakeUp in Paris

SKINCARE & MAKEUP 
INSPIRATION

“MakeUp in™” is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together in the heart of mythical cities, Paris, New-York & Los Angeles, to give life to new lines and products.

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Inspiring Skincare & Makeup business worldwide

Next Rendez-vous

Vector 42

12 & 13 February 2025

L.A. CONVENTION CENTER

29 & 30 May 2024

CARROUSEL DU LOUVRE

18 & 19 September 2024

JAVITS CENTER

News

Track down the best of global cosmetic trends and innovation

Mula Thank You

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Thank you for this incredible edition of MakeUp in LosAngeles!

We would like to thank YOU, for personally making the 8th edition of MakeUp in LosAngeles a huge success!  Not only did we have a…

Beauty Growth Categories

Trends

The Growth Categories To Action On Within Beauty For 2024

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast…

Trend Spate

Trends

The Life Cycle of a Trend

In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the…

Virtuous Beauty

Trends

Virtuous beauty, a complete beauty experience?

Consumers have elevated virtuous beauty – encompassing the notions of “clean beauty” or “green beauty” – to a new standard. But for…

Scienceinbeauty

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Science in Beauty, science at the heart of beauty

Over the past few years, the market has seen the emergence of more and more brands with expert positioning and an assertive…

Conscious Beauty Area Paris

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MakeUp in Paris launches the “Conscious Beauty Area”

Discover a unique experience at the heart of responsible beauty with our brand-new feature: the Conscious Beauty Area, exclusively introduced at the…

Mup2023 Postshow

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Record-Breaking turnout: MakeUp in Paris draws a passionnated professional beauty crowd like never before!

Dear amazing MakeUp in Paris community, We couldn’t be more grateful for the incredible moments we shared together at MakeUp in Paris!…

Nr1 Ok

Trends

How is Gen Z appropriating beauty codes and hacking them?

Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are…

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