SKINCARE & MAKEUP 
INSPIRATION

“MakeUp in™” is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together in the heart of mythical cities, Paris, New-York & Los Angeles, to give life to new lines and products.

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Inspiring Skincare & Makeup business worldwide

Next Rendez-vous

Vector 42

12 & 13 February 2025

L.A. CONVENTION CENTER

18 & 19 June 2025

CARROUSEL DU LOUVRE

17 & 18 September 2025

JAVITS CENTER

News

Track down the best of global cosmetic trends and innovation

Mup24 Thank You

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Thank you for making beauty shine at MakeUp in Paris!

The MakeUp in team is delighted to have welcomed you, enthusiastic and passionate, for its 14th edition! Right from the entrance, immersion…

Social Books

Trends

Key Skincare Trends on Social Media

Social media’s role in beauty continues to expand and evolve from a place of inspiration to a source of innovation. New trends,…

Cleanser

Trends

What is makeup without a good cleanser?

Cleansing can dramatically change skin texture, hence enhancing makeup adherence and finish. In Asia, cleansing , as part of skincare , can…

Black Beauty

Trends

Black Beauty Consumer Trends through TikTok

Spate’s report, Black Beauty Consumer Trends on TikTok, created in collaboration with SULA LABS, is a groundbreaking resource for brands aiming to…

Acl Trends Article

Trends

2024 Asian Makeup Trends – Complexion Highlights

This season, complexion make-up trends in Asia continue to focus on dimension and light to provide a very natural, close to natural…

Mintel Trends

Trends

Aligning With The Trends Moving Makeup Forward

The days of undereye baking, matte lips, intense smokey eyes and cut creases are a thing of the past. The trend of…

Recoding Future

Trends

Recoded Future – Pioneering a Future Fueled by Science

Strategic Forecast: The Convergence of STEM* and Beauty – by Cosmetics IC The beauty industry is on the cusp of a transformative…

Circana

Trends

The Dance Between Makeup and Skincare

Within the prestige beauty industry, there has historically been a cyclical pattern when it comes to makeup and skincare sales trends; when…

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