MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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Show News

Thank you for making beauty shine at MakeUp in Paris!

Mup24 Thank You

The MakeUp in team is delighted to have welcomed you, enthusiastic and passionate, for its 14th edition! Right from the entrance, immersion in the history of beauty preceded a plunge into the future of cosmetics, with exploration of the latest beauty innovations, discovery of emerging trends and co-creation of new skincare and make-up projects.

Among the hundreds of innovations, we witnessed the revolutionary lipstick “Cheeky,” a 100% customizable, eco-responsible, and refillable design. We also saw soft, ultra-covering natural powders in makeup, and non-sticky, clean, glowy, minimalistic skincare formulations. The IT Awards winners captivated the packed audience throughout the day as attendees eagerly sought out the latest innovations. Winners included an improved-grip brush set, a liquid spray blush, an on-the-go paper makeup palette, and a refillable aluminum lipstick case.

We send a heartfelt thank you to everyone who participated and contributed to the dynamic and ever-evolving beauty industry at MakeUp in Paris. Together, we are crafting an exciting new chapter in the story of beauty, and your involvement was key to making this event a phenomenal success!

Highlights From the Show

Mup Beauty Tank

Beauty Tank Winners

We’re excited to announce the winners of the Beauty Tank: Clara Nentille with Substance of Light and Fatima Ndiaye with Moss in the Skincare category, and Sarra Vencatachellum with The Island Cosmetics in the Makeup category. Exciting times lie ahead for these emerging brands! Stay tuned for more on their journeys.

Mup Cristina 2

New Experts in Beauty Take the Stage at the Show

This edition featured new beauty experts who had never before graced the MakeUp in Paris conference or workshop stage: The Value of Beauty Alliance, Cristina Cordula – Magnifaïk, Eden Goethals – TikTok, and Laura Senacq – Blissim, each drawing in crowds eager to hear their insights and expertise!

Get Your Photos!
New: Retrieve the official photos of the show in which you appear using artificial intelligence. Follow this link, take a selfie, and enter your email address. In less than 30 seconds, access your personalized photo gallery.

See you on June 18 & 19, 2025 for the 15th edition!

We’ll be celebrating our anniversary, and of course, you’re invited! Get ready for lots of surprises and one particularly unforgettable event!