MakeUp in World

2022 June, 16 & 17

Carrousel du Louvre, Paris

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European Skincare and Makeup trends

Present in all the articles in the marketing, IT and now mainstream press, the metaverse is trendy. But behind this term and the examples presented, what is it really like for brands? One industry in particular has already invested …
The largest market in the world is also known to be one of the most difficult. Here are some keys to getting started. More than 700 million consumers, a pronounced taste for make-up products – very anchored in the …
In the beauty world, packaging must become more sustainable. There are ways to achieve this small revolution. The context is well known. Since April 2021, a new and rather restrictive regulation limits the use of single-use plastic packaging. The …
Under the effect of the crises, the beauty market is reinventing itself, to be more sustainable, better protect the environment and involve consumers more.  How is the beauty market becoming more sustainable? In times of crisis, everything can change, …