European Skincare and Makeup trends

Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are at the heart of their daily concerns. For them, beauty plays a major role, enabling them to …

In an ever-changing world, adapting our skincare routines to varying environmentalconditions has become essential. Climate-adapting skincare is an emerging trend thatrecognizes the impact of environmental factors on our skin’s health and appearance. Bytailoring products to address specific climate-related concerns, …

As consumers become more knowledgeable and curious, their expectations, especially in the world of beauty, become increasingly complex and lines start to blur between what used to be clear cut territories. Consumers now adhere less to strict categories; instead, …

Consumers embrace the sweet and comforting coziness of grandmother aesthetics, as we see social media trends like #grandmacore and #coastalgrandma explode in popularity on TikTok. As the “Grandmillennial” aesthetic makes its way into beauty, consumers welcome a reclamation of …