Marketing – MakeUp in Paris

26/05/2023

Singular beauty: from inclusivity to individuality

Today, deﬁning individuals solely by their genetic or cultural origin is no longer sufﬁcient. Consumers expect to be addressed on a more personal level, and they expect brands to consider many facets of their cultural, geographical, spiritual, societal, and …

Marketing

17/05/2023

Smart Spending in Beauty: Understanding Consumer Behavior in times of Economic Turmoil

As the world’s economy continues to fluctuate, the rising cost of goods has become an increasingly pressing concern for consumers. In fact, price hikes are affecting purchasing decisions in various industries, including the beauty industry. Consumers are facing tough …

Marketing, Packaging

04/05/2022

Why are beauty brands investing in the metaverse?

Present in all the articles in the marketing, IT and now mainstream press, the metaverse is trendy. But behind this term and the examples presented, what is it really like for brands? One industry in particular has already invested …

Brands, Marketing, Metavers

15/04/2022

How to talk about anti-aging without being anti-aging?

While Adélaïde LOHIO, founder of L’Observatoire Beauté – a weekly trendletter on beauty news – has made seniors her latest favorite subject (subscription study “Silver Gen, The Gold Gen Rush”), she encourages us to think about the discourse to …

Brands, Marketing

#Marketing

Singular beauty: from inclusivity to individuality

Smart Spending in Beauty: Understanding Consumer Behavior in times of Economic Turmoil

Why are beauty brands investing in the metaverse?

How to talk about anti-aging without being anti-aging?