Workshops & Animations

Thursday 16 June 10:30 – 11:15 : Dynvibe How social media can help anticipate and simplify the detection of emerging signals in the makeup market Social media are today real incubators of consumer trends. They are at the root …

“In the past 2 years, our relation to Beauty has radically changed, elevated by new inspirations in freedom, wellness, individuality and self-expression.” Leila Rochet, Chief Inspiration officer Cosmetics Inspiration & Creation. In no uncertain terms, we can finally say …

Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in Paris offers a Trends space gathering the best international experts from the agencies: Asia Cosme Lab, Carlin, Colorprescription, …

100 years of beauty and women’s emancipation will be celebrated through a fabulous exhibition on beauty products evolution from the last century to nowadays. In partnership with the « Le Musée Á La Carte » MakeUp in Paris will …

The increasing use of digital technology in the customer journey, first in the skincare world (skin diagnosis in a few clicks) and then in the make-up world (simulate your future lipstick with the screen of your smartphone), should not …