MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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MakeUp in Paris 2024 Animations

Trends Area

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Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in Paris offers a Trends space gathering the best international experts from the agencies: Asia Cosme Lab, Beautystreams, Cosmetics Inspiration&Creation, Dynvibe, In-Trend, La French Company, Labelchic, Nelly Rodi, Spate, Peclers Paris, Weoutwow.

Asia CosmeLab

Asia Cosme Lab is a French trend and innovation consulting agency, expert in Asian cosmetic markets:
– A unique French perspective on the Asian beauty market
– Enriched by a multicultural and enthusiastic team of Asian beauty experts based in Paris.
– Offering since 2003 decoding and insights into key trends in the Asian beauty markets
– Offering trend analysis and tailor-made innovation consulting to boost and challenge your inspiration to create tomorrow’s best products.



BEAUTYSTREAMS is the first global beauty industry reference and an indispensable resource for beauty industry professionals. Catering to industry insiders across the full beauty supply chain — from R&D teams and raw materials manufacturers to marketers, retailers and distributors — BEAUTYSTREAMS provides two exclusive services to help beauty professionals meet their objectives.
The BEAUTYSTREAMS Premium online platform serves detailed expert insights, forecasts, and trend reports solely dedicated to the beauty industry and spans all beauty categories, from hair care to color cosmetics, skin care to fragrance, nails to men’s grooming, packaging design to ingredients, and more. In addition to insider content, BEAUTYSTREAMS Premium references a large collection of beauty imagery, an extensive product bank, and a social media bank catered to your needs. Facilitating your research, our regularly updated collections and reports save you time by serving you exactly what you need, when you need it.
BEAUTYSTREAMS Bespoke offers in-depth, one-on-one client consultancy with top industry experts to help you in your strategic planning. From R&D, product development, marketing campaigns, storytelling angles, and consumer insights, our industry experts are there to guide you.
Please visit for more information or write to to schedule a free trend tour.


Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.
In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.

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La French Company

A merger of the De Baschmakoff and Wake agencies, La French Company embodies excellence in branding and communications, offering a global, personalized approach. From brand conception to communications strategy, design, video production and media coverage, our teams work with you to reveal the very essence of your brand in the marketplace.
Founded in Paris and counting prestigious international brands among its clients, La French Company capitalizes on over 35 years of expertise in the world of beauty and luxury, and stands out as the ally of bold brands that dare to assert themselves in order to shine. To find out more about our services and discover our know-how, don’t hesitate to contact us:


Founded in 2009, Dynvibe is a leading social intelligence agency in France. Thanks to the expertise acquired on social listening platforms, we focus on 2 audiences:

  • Collecting and analysing spontaneous consumer conversations on the social sphere;
  • Identifying and monitoring communities of expert influencers, the “changemakers”.

Combining both technology and human expertise, Dynvibe detects trends and weak signals, and transforms them into actionable insights to address the market issues of brands and support them in their strategic challenges.

Present in more than 80 countries through our international network of 85 analysts, all native and experts in their domestic market, we have already assisted more than 70 brands.


In-Trend LTD

In-Trend LTD is a beauty ideation and intelligence agency based in London. Focused on everything from aesthetic medicine and professional services to make-up and skincare. In-Trend LTD is connected to on-the-ground professionals and beauty innovation worldwide – being fed in roots of information, and turn them into blooming trees of inspiration for its clients’. 


Labelchic Agency

At Labelchic Agency, we are the expert eye of the beauty world.
We decipher consumer and expert insights, we know all the most innovative indie brands,
we have a very sharp visual and aesthetic universe and we spot new creative wording.

Our work is to analyse rising trends, inspire with creative input, open on new perspectives…to give keys and be better anchored in a world in perpetual motion.

With all this material, we support you in the development of your brand, product, vision, identity, as well as in the construction of new opportunities.



Forecasting specialist NellyRodi is an expert strategic consulting agency for the creative industries. We help businesses, their deciders and their teams – from defining their brand strategy all the way to operational deployment.

We can meet clients’ objectives for results and use our creativity, engagement and conviction to help brands. In this process we apply rigorous, finely-tuned methods, putting our consumer expertise and passion for the creative industries to work enhancing brands’ desirability.


Peclers Paris, Shape Your Future

A new market to conquer ? A target customers to consider ? Products to design ? A desirable aesthetic to create ?
With a deep understanding of cross-sector issues, Peclers Paris partners with brands from the fashion, beauty, hospitality, food & beverage, and consumer goods industries to help them maintain their leadership position or achieve it.
From prospective trends to consumer knowledge, brand and creative strategy, and marketing of product offerings and experiences, the agency takes a 360° approach to business challenges by developing tailor-made methodologies based on specific needs and markets.
Peclers Paris also offers an extensive trend book portfolio designed to inspire and guide you throughout your product innovation processes and new developments.



Spate analyzes over 20 billion search signals and 700 billion TikTok views to identify the next big trend in beauty. Through search, consumers reveal their most secret selves, offering a clear and honest picture of consumer interests to brands. Over 100 of the top beauty brands, such as L’Oreal, Estée Lauder, and Olaplex, leverage Spate data for product development and marketing. Contact Spate today to learn more.



WeOutWow is a trend and strategic innovation consulting agency. We guide you to accelerate your growth, be creative and develop concepts to out-wow your customers.
Based in Paris and Tokyo, we scout new signals, concepts and trends daily in beauty, luxury and all creative industries. We use this knowledge to provide you with inspiration and actionable insights.
From trend books to bespoke intelligence reports, market visits and
concept innovation, our services harness trends for you to stay market relevant, create new business opportunities and optimize your strategies.