MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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MakeUp in Paris 2024 Animations

MakeUp in Paris Showcases the NEW Conscious Beauty Area

Conscious Beauty Area

Discover a unique experience at the heart of responsible beauty with our brand new animation: the Conscious Beauty Area, launching for the first time at MakeUp in Paris on May 29 and 30, 2024.

What is the Conscious Beauty Area?

The Conscious Beauty Area is a space dedicated for showcasing suppliers of formulation, full service, packaging and accessories who share our commitment to sustainability, ethics and social responsibility. We believe in beauty that doesn’t just sublimate, but inspires change, encourages informed choices and helps create a positive impact on the world around us.

Why Conscious Beauty?

We believe that conscious beauty is not just a trend, but a necessity. In a world of ever-increasing environmental and social responsibility, it is essential that the beauty industry plays an active role in promoting sustainable practices. As the industry’s voice, the Conscious Beauty Area is our response to this, and our way of highlighting the actors of change.

What You Can Expect From the Conscious Beauty Area

At the heart of the transformative shift towards sustainability in the beauty industry, as the demand for eco-friendly and sustainable beauty products continues to grow, this dedicated area is designed to showcase the latest innovations and novelties from exhibitors responding to this challenge. The Conscious Beauty area will be organized around three major product families, offering an immersive experience to quickly identify the exhibitors likely to meet responsible beauty needs.

1. Natural and Renewable Raw Materials

Discover products designed with ingredients and raw materials from natural and renewable resources for the manufacturing of cosmetics, packaging and accessories. Exhibitors will be showcasing innovations such as cellulose, plant and fruit extracts, underlining their commitment to sustainable materials.

2. Ecodesign

Explore cosmetic formulations, packaging and accessories designed to deliver environmental benefits throughout the product life cycle. Recycled materials, innovative assembly techniques, eco-friendly inks and recycling options will be highlighted, demonstrating a commitment to more environmentally-friendly beauty.

3. Green Chemistry

Explore the results of scientifically elaborated research and development, presenting innovative and sustainable alternatives to toxic cosmetic ingredients and polluting manufacturing processes. Discover the fruits of this research, such as new active ingredients, cold formulation techniques and biodegradable raw materials.

These advances testify to our exhibitors’ commitment to pushing back the boundaries of sustainability, offering a unique opportunity to discover the products resulting from the forefront of this research. Join us for a dive into the future of beauty, where science and innovation meet environmental responsibility.